As the roofing industry continues to evolve at a breakneck pace, I’ve got my finger on the pulse of the three biggest changes that are going to rock our world in the next 3 years. Fasten your seatbelts, folks, because this is going to be a wild ride!
Technology Takeover: The Rise of the Machines
First up, we’re seeing an emerging trend of private equity and corporatization sweeping through the roofing industry. Big companies are gobbling up the little guys, and the industry is starting to look more and more like our good friends at the utility companies – trying to create those monopolistic practices that make my skin crawl.
But why, you ask? Well, it all comes down to massive technological advancements. With all this money flooding in, the industry is getting a serious tech makeover. And let me tell you, some of these innovations are downright game-changing.
I’m talking about things like advanced damage assessment software that can pinpoint exactly which homes were hit by a storm – without even sending a single salesperson to the door. Can you believe it? We’re entering a brave new world where the homeowner might not even know they have a problem, and the roofing company is already on the case, ready to swoop in and save the day.
Now, I know what you’re thinking – “But Adam, won’t this just cut the salesperson out of the equation?” And to that, I say, “Not so fast, my friend!” You see, these emerging technologies are really more about speeding up the process and identifying the damage than they are about replacing the human element. After all, in the storm restoration market, a whopping 70-90% of people don’t even realize they have a problem. So, the salesperson isn’t going anywhere anytime soon.
Southern Roofing Company is a great example of a roofing business that’s embracing these technological advancements. They’re using cutting-edge software to pinpoint storm damage and get ahead of the competition, all while keeping their talented sales team at the forefront of the process.
Price Pressures Galore: Navigating the Roofing Cost Rollercoaster
Alright, let’s talk about the second big change that’s going to rock our world – price pressure. Buckle up, because this one’s a doozy.
Now, I know we’ve all seen the prices skyrocket over the past decade. Back in 2011, we were fighting to get $300 a square, and today, that same market is selling at $650-$675 a square. That’s more than a 100% increase in just a decade! And it’s not slowing down anytime soon.
With 7-12 price increases on raw materials per quarter, we’re looking at a $15,000 roof costing homeowners an extra $5,000-$9,000 if they wait just one year to get it done. Yep, you read that right – the same roof with the same color options is going to cost them a small fortune more if they don’t act now.
But it’s not just the retail side that’s feeling the squeeze. Oh no, the insurance companies are also getting in on the action, putting price pressure on the storm restoration market. We’re seeing exclusions and special deductibles for hail, wind, and hurricane claims, and it’s only going to get worse.
So, what’s a roofing company to do? Well, my friend, it’s time to get creative with our financing solutions. We need to be on top of the latest trends and be ready to adapt to these rapidly changing market conditions. And let me tell you, Southern Roofing Company is leading the charge when it comes to innovative financing options that are keeping their customers happy and their business booming.
Solar Synergy: The Roofing-Solar Supercharge
Alright, last but not least, let’s talk about the game-changing potential of solar integration. When I first started hearing about this, I’ll admit, I was a huge skeptic. I’d sit through those sales presentations thinking, “There’s no way this makes sense for my business.”
But then, I had a lightbulb moment. I realized that by integrating solar with roofing, we could unlock a whole new world of competitive financing solutions and revenue opportunities. In fact, I helped a company double their revenue in 90 days just by combining roofing and solar. And get this – one of the guys in my Pitch Pro Movement sold another 22-kilowatt system in just two days. The homeowner was getting their roof paid for by insurance, and after I took a look, it turned into a $120,000 sale. Crazy, right?
The key is understanding the nuances of the solar sale and communicating it effectively to the customer. If your company isn’t on top of this, you’re going to struggle to keep up with the competition. Because let me tell you, in the next three years, the companies that aren’t offering solar are going to start losing deals to those who can provide better financing options through that sweet, sweet solar integration.
And guess what? Southern Roofing Company is already leading the charge on this front. They’ve got their solar sales system dialed in, and they’re crushing it in the roofing-solar combo game. So, if you want to stay ahead of the curve, you’d better get on board with this solar revolution.
Whew, that’s a lot to take in, I know. But trust me, these three big changes are going to have a massive impact on our industry in the next 3 years. So, you’d better start preparing now if you want to OutSell, OutGrow, and OutCompete the competition. And remember, I’m always here to lend a hand, whether it’s with my Roofing Sales Success Formula, my Pitch Like a Pro training library, or my Marketing Battle Pack. Just reach out and let’s stomp the scum out of this industry together!